inverted pyramid

Tips and Techniques

Hooking the Reader: Tips for a Powerful Introduction

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In today’s digital world, journalists need to grab readers fast. Concise and impactful hooks are key. Here’s why: short introductions respect reader time, establish the who, what, when, and why with clarity, and set the pace for the entire article. By focusing on the most newsworthy element, using active voice and strong verbs, and ruthlessly cutting unnecessary details, you can craft introductions that are both informative and engaging

Resources and Case Studies / Tips and Techniques

Using the “Inverted Pyramid” as a Journalist

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This blog post offers tips for journalists on how to grab and hold reader attention. It explains the inverted pyramid concept, a writing structure that prioritizes the most important information (who, what, when, where, why) at the beginning of an article. The post highlights benefits like increased readership and clear organization, and provides actionable tips for implementing the inverted pyramid in journalistic writing.