Hooking the Reader: Tips for a Powerful Introduction
In today’s digital world, journalists need to grab readers fast. Concise and impactful hooks are key. Here’s why: short introductions respect reader time, establish the who, what, when, and why with clarity, and set the pace for the entire article. By focusing on the most newsworthy element, using active voice and strong verbs, and ruthlessly cutting unnecessary details, you can craft introductions that are both informative and engaging
